Flower Magazine

NOV-DEC 2018

Browse "flower" to learn techniques from established and up-and-coming designers, be inspired by the floral decor of weddings, galas, and flower and garden shows, and infuse your lifestyle with chic floral fashion and home decor.

Issue link: http://digital.flowermag.com/i/1039823

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Page 37 of 91

36 | N O V E M B E R / D E C E M B E R 2 0 1 8 FRESH STYLE I meet ABOVE: (from left) Jennifer Lutz, Jordan Proctor, Julie Dietrich, and Marty Vainright BELOW: A vignette includes a set of four paintings by Proctor, LEE Industries McAlpine chairs, vintage Turkish rugs and pillows from Scott Antique Markets in Atlanta, and antique shutters and florist table. its debut in Greenville's downtown. "We took a leap of faith and launched our storefront in the budding historic section of our town, much to the surprise of other retailers," says Proctor. "Downtown was fairly forgotten at the time, and most retail had moved away." Located in an old depart- ment store, Coastal Fog 's light-filled interiors reveal a curated mix of pillows, art by Proctor and others, decorative accents, lamps, LEE Industries upholstery, and one-of-a-kind pieces reclaimed and refin- ished by local craftsmen in a nearby studio overseen by Lutz. The pretty offerings also include gift items such as design books, jewelry, candles, and home fragrance. Coastal Fog continues to provide interior design and other services such as workshops using fresh Christmas greenery collected from nearby woodlands; refinishing classes; wine and cheese tastings; and table center- piece tutorials—all drawing fans from nearby and farther afield. All four women are intimately involved in Coastal Fog—it's a true collaboration with each bringing passion and varied experience to the business. On any visit, one or more of them greets shoppers with their contagious energy and enthusiasm. In 2016, the team decided to extend the Coastal Fog aesthetic to include a market and café, The Market at Coastal Fog, serving breakfast and lunch and offering gourmet food baskets, wine, and other select products. The bustling café takes a cue from the interiors shop with a streamlined look and lots of white with a European attitude. "Our hope through Coastal Fog is to ultimately bring a sense of comfort, inspira- tion, creativity, and joy to the customer and the community," says Proctor. "All that you will find in Coastal Fog is a reflection of the lifestyle we hold close to our hearts." Greenville and neighboring communities find it's one worth embracing. All four women are intimately involved in Coastal Fog—it's a true collaboration, with each bringing passion and varied experience to the business.

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