Flower Magazine

JUL-AUG 2019

Browse "flower" to learn techniques from established and up-and-coming designers, be inspired by the floral decor of weddings, galas, and flower and garden shows, and infuse your lifestyle with chic floral fashion and home decor.

Issue link: http://digital.flowermag.com/i/1127116

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22 | J U LY/A U G U S T 2 0 1 9 IN BLOOM I meet Flower: Reed, the last time you were in this magazine was 10 years ago! You joined your uncle [famous New York florist Renny Reynolds] in 2000, creating the firm Renny & Reed. You've been at the helm since 2004. Catch us up on what's new. Reed McIlvaine: It's been very busy! We're currently celebrating our 10 th year in the South Florida market and we're busier than ever down here. The New York shop [which sells retail flowers and handles events] has basically been staying strong, while the Florida market [a retail store and Florida events arm] has been on a steady incline. What did the shift toward Florida mean for you personally? Until fairly recently my family had been living in Bedford, New York, where my wife and I were raising our two boys. But as our Florida office grew, I was going down for more and more meetings, and after a bunch of years of doing that, we decided to make a move down here in 2016. My boys are now 13 and 15, and we absolutely love it. My youngest is addicted to surfing, and we all love how the weather allows us to be in the boat and on the water year-round. What do you like best about producing events? Fortunately, I love the process, which is good because most CLOCKWISE FROM LEFT: A dramatic arrangement with peonies by Renny & Reed • McIlvaine putting on the finishing touches before a party • A place setting at a recent party Reed McIlvaine, owner of the high-octane event firm Renny & Reed, discusses the fine art of entertaining and how he stays calm in a storm By KIRK REED FORRESTER The Man with the Plan PHOTOS BY JULIE SKARRATT (TOP RIGHT) AND JOSE VILLA

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