Flower Magazine

JUL-AUG 2019

Browse "flower" to learn techniques from established and up-and-coming designers, be inspired by the floral decor of weddings, galas, and flower and garden shows, and infuse your lifestyle with chic floral fashion and home decor.

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IN BLOOM I meet 24 | J U LY/A U G U S T 2 0 1 9 of the time is spent on the process. But my favorite parts are the very beginning and the very end. Talk more about that. The beginning is the creative part where I've met with the client and am brainstorming with our creative director. There's a sense of excitement when an idea starts to click. And at the tail end, it's when our team has lit the very last candle in a hotel ballroom and a server comes up to me and says, "I've worked here for 30 years and I've never seen it look this good." Having produced so many events over so many years, you must have your share of crazy stories. We've experienced it all, and we always have a Plan B (and usually even a C and D). I always tell our team there's a reason we're so prepared with our proposal. Then we have extra bandwidth when the curveballs come. Most memorable curveballs? It's not often I have to deal with erupting volcanoes, but in the spring of 2010, we were working on a large wedding on Jupiter Island [Florida], and days before the wedding, news came that a volcano in Iceland had erupted, and the smoke was causing all flights from Europe to be canceled. All our flowers were being flown over from Europe, so we had to scramble to get flowers from other suppliers. "When we were setting up in the tent for the wedding of Warren Buffett's grandson near Omaha, we had to evacuate because baseball-sized hail was raining down from the sky." —REED MCILVAINE PHOTOS BY (CLOCKWISE FROM TOP LEFT) REED MCILVAINE, KRYSTAL ZASKEY, AND PATRICIA LYONS CLOCKWISE FROM TOP LEFT: Floral flamingos add a jolt of color and a dash of whimsy to a beachside soirée. • Tables strike a festive mood with fanciful arrangements of faux palm. • McIlvaine believes candles set the tone, as seen here leading into a garden courtyard.

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