Flower Magazine

JUL-AUG 2018

Browse "flower" to learn techniques from established and up-and-coming designers, be inspired by the floral decor of weddings, galas, and flower and garden shows, and infuse your lifestyle with chic floral fashion and home decor.

Issue link: http://digital.flowermag.com/i/993257

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Page 41 of 91

OW IS A GREAT TIME TO TALK!" says Jessica Latham, founder of the New York event firm Social Studies. "In Ibiza they don't eat dinner until 10:30 or 11, so I'm good." That would be Ibiza, Spain, where Latham is doing what she does best: running an elaborate event for a client, in this case a weeklong birthday bash on the Spanish island famous for fun. Latham is famous for fun, too, as well as delivering over-the-top experiences for clients who value her can-do attitude, creative moxie, and unflappable poise. At one of her parties, you might see mermaids swishing in a swimming pool under a Plexiglas floor; a man parachuting into lunch at Blackberry Farm to deliver a present; or synchronized swimmers dancing in a pool filled with Ping- Pong balls. She has staged parties on a battleship in New York Harbor; a butte in Lake Powell accessible only by helicopter; and more familiar (though no less fabulous) spots like London, the South of France, and Turks and Caicos. N A Quick Study Jessica Latham of the event firm Social Studies talks about the Vanity Fair Oscars party, getting details right, and why live events are more magical than making movies By KIRK REED FORRESTER Flowers float above tables like chandeliers at a wedding party at the Ocean House in Rhode Island. BELOW: Latham pauses between events in Ibiza, Spain. 40 | J U LY/A U G U S T 2 0 1 8 FRESH STYLE I events PHOTO (TOP) BY ERICH MCVEY. PORTRAIT BY GYPSY WESTWOOD

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